Happi Top 50 Company P&G leads the household products industry for the third consecutive year on Fortune Magazine’s “American’s Most Innovative Companies” list.

The recognition honors companies that lead the charge in fostering creativity, advancing technology and driving transformational change.

For its fourth year, published in partnership with Statista, technology, health care and financial sectors accounted for more than half of the companies on the list. P&G ranked No. 53 on the list of 300 companies.

Collectively, the companies on the Fortune list brought in more than $12.5 trillion in revenue for the latest 12 months, with the median revenue figure at $24 billion, according to Forbes. The ranking of America’s Most Innovative Companies is built on three pillars: “product innovation, process innovation and innovation culture.”

Product innovation entails the evaluation of a company’s products and services, covering aspects such as attractiveness and design to usability and uniqueness. The total score that could be achieved in this dimension was derived from an analysis of a company’s IP portfolio and the opinion of experts and (potential) customers.

Process innovation consists of an analysis of all processes of a company, from sourcing and production to marketing, sales and support. The opinion of employees, experts and prospective customers were factored in.

Innovation culture is a barometer of a company’s entrepreneurial spirit and creativity regarding the implementation of ideas. In line with this, the opinion of employees was at the center, however, external experts were also included, such as recruiters and HR experts.

Companies would receive a score in each of these dimensions, with each accounting for a third of the total score.

Procter & Gamble

P&G had its humble beginnings in 1837 when a British candlemaker and an Irish soap maker merged their businesses in Cincinnati. Today, its holdings include Tide, Downy, Gillette and Oral-B. The company currently has 109,000 employees with revenues of $85.2 million and profits of $16.4 million reflective of figures for the 12 months ended Dec. 31, 2025.

“This recognition is a testament to our incredible organization around the world and their commitment to pushing the boundaries of what’s possible, transforming how we innovate,” said Victor Aguilar, chief research, development and innovation officer, Procter & Gamble. “We start with a consumer-first approach, deeply understanding their needs and getting clear on the problems to be tackled, leveraging our broad areas of science, technology and AI expertise to design and deliver solutions that delight the people we serve every day.”

New Product Releases and Campaigns

This month, P&G’s Febreze released Trash Odor Fighter. The product, officials said, is a “compact, yet powerful device engineered for high performance freshness, formulated to reduce up to 99% of common trash odors” in four scents.

Earlier this year, Febreze revealed its 2026 Scent of the Year, Tranquil Cyprus Coves. As the brand’s fifth such scent, the fragrance, part of the Premium Destinations Collection, “encourages relaxation and embraces moments of self-care,” said the company.

This past month, Olay opened the doors to a temporary “Skinsurance Office” in New York City trumpeting the benefits of its Super Collection, a four-product system aimed to “future-proof” skin. Built on the idea that skin needs insurance too, the collection includes the Super Serum Body Wash, Lotion, Cream and Super Serum, which inspired the body care collection.

Read more on the marketing campaign here.